Skip to main content
ABSA Webinar Series
Times are shown in your local time zone GMT

What Makes Boarding Marketing Different From Day School Marketing

On Demand 2022 Term 3

On demand - 2022 - Term 3

Watch The Webinar

Webinar Description

Webinar Theme:
Independent schooling is a fiercely competitive industry with many high-quality schools vying for enrolments. Effective marketing plays an important role in raising brand awareness and generating quality enquiry that leads to successful enrolment conversions.
So, what's the difference between marketing a day school and a boarding school? The truth is, both have their advantages and challenges.
Choosing a school is a long-term investment, a huge financial outlay and an intense emotional decision for families - is your school marketing effectively to them?
The topics that will be discussed include:
  •  The benefits of boarding for your school
  •  Boarding versus Homestay offerings
  •  Challenges facing the boarding sector from a marketing perspective
  •  Pros and cons of marketing day and boarding schools
  •  Recommendations for boarding school marketers

Speakers